one.point.zero - Colin O'Brien's scattered thoughts from Brussels, Belgium

Stats are the new black

Posted on 14.11.05 at 12:38 CET

There’s been a renewed interested in statistics recently. First we had reinvigorate, which has since then shut down and gone into closed beta testing, then came shortstat which mutated into mint and hit the internet by storm (hey, it’s running here so it must be good *cough*). Just recently, adaptive path announced the good-looking measure map and, last but not least, Google just hit us with Google Analytics, based on their recent purchase of Urchin.

Google Analytics is free, that’s going to hurt a lot of other services out there. I used Urchin in my previous job and it was an extremely well thought-out stats package, if you get that for free now it’s one hell of a deal (notwithstanding the whole “Google owns all my information” uneasiness, that is).

Who will make the next move? 

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